The beauty world is constantly buzzing with new product releases, many of which come with a hefty price tag. However, you don’t always have to break the bank to get stunning results. With the rise of viral makeup dupes, you can find affordable alternatives to high-end products that perform just as well. Here are some of the best makeup dupes that have gone viral, offering quality at a fraction of the price.
1. Maybelline Fit Me Foundation vs. Fenty Beauty Pro Filt’r Foundation
Fenty Beauty’s Pro Filt’r Foundation is known for its full coverage and wide shade range, but Maybelline’s Fit Me Foundation offers a comparable finish for a fraction of the cost. Both foundations provide a natural matte look with great buildability, making Maybelline a budget-friendly alternative.
2. e.l.f. Poreless Putty Primer vs. Tatcha The Silk Canvas
Tatcha’s The Silk Canvas is a favorite among makeup artists for its pore-blurring and smoothening effects, but e.l.f.’s Poreless Putty Primer gives you the same velvety texture and pore-minimizing properties at a much lower price. It’s a dupe that has earned rave reviews for its performance and affordability.
3. L’Oréal Lash Paradise Mascara vs. Too Faced Better Than Sex Mascara
Too Faced’s Better Than Sex Mascara is known for delivering voluminous, dramatic lashes, but L’Oréal’s Lash Paradise Mascara offers the same effect—full, fluffy lashes—at a much lower price. Both mascaras provide long-lasting volume and thickness, making Lash Paradise a must-try dupe.
4. Wet n Wild MegaGlo Highlighter vs. Becca Shimmering Skin Perfector
Becca’s Shimmering Skin Perfector is beloved for its smooth, glowy finish, but Wet n Wild’s MegaGlo Highlighter provides a similar intense radiance without the high-end price. Both formulas are finely milled and create a lit-from-within glow, perfect for adding highlight to your cheekbones or collarbones.
5. NYX Soft Matte Lip Cream vs. MAC Retro Matte Lipstick
MAC’s Retro Matte Lipstick is a cult favorite for its bold, long-lasting matte finish, but NYX Soft Matte Lip Cream provides a similar velvety texture and vibrant color payoff at a fraction of the cost. Both formulas are comfortable to wear and come in an impressive range of shades.
6. Milani Baked Blush vs. NARS Orgasm Blush
NARS Orgasm Blush has earned iconic status for its beautiful peachy-pink hue and gold shimmer, but Milani’s Baked Blush in “Luminoso” offers the same radiant flush with a comparable texture. Both blushes add a soft glow to the cheeks, making Milani’s dupe a steal for the price.
7. Revolution Conceal & Define Concealer vs. Tarte Shape Tape Concealer
Tarte’s Shape Tape Concealer has a cult following for its high coverage and long-lasting formula. Revolution’s Conceal & Define Concealer offers similar full coverage with a creamy texture that blends effortlessly, making it an affordable alternative that works just as well.
8. ColourPop Super Shock Shadows vs. Urban Decay Eyeshadow
Urban Decay’s eyeshadows, especially the Naked palettes, are known for their smooth texture and pigmented shades. ColourPop’s Super Shock Shadows deliver the same high-impact pigment and easy blendability at a fraction of the cost. Plus, ColourPop offers a wider range of unique colors for every look.
9. Essence Make Me Brow vs. Benefit Gimme Brow
Benefit’s Gimme Brow is a favorite for adding natural-looking fullness to brows, but Essence’s Make Me Brow provides a very similar effect with a slightly smaller price tag. Both products offer buildable coverage and a brush-on formula that creates fuller, more defined brows.
10. L.A. Girl Pro Conceal vs. Kim Kardashian West’s Concealer
Kim Kardashian West’s concealer line has been praised for its high coverage and flawless finish, but L.A. Girl Pro Conceal offers the same creamy texture and full coverage for a fraction of the price. Available in a wide range of shades, it’s a top pick for brightening under eyes or covering blemishes.
11. The Ordinary AHA 30% + BHA 2% Peeling Solution vs. Dr. Dennis Gross Alpha Beta Peel
Dr. Dennis Gross’s Alpha Beta Peel is beloved for its exfoliating and skin-smoothing effects, but The Ordinary’s AHA 30% + BHA 2% Peeling Solution delivers similar results for a much more affordable price. Both exfoliate deeply, leaving your skin glowing and refreshed.
12. e.l.f. Hydrating Camo Concealer vs. Too Faced Born This Way Concealer
Too Faced Born This Way Concealer is renowned for its creamy texture and hydrating properties, and e.l.f. Hydrating Camo Concealer offers an equally hydrating formula with great coverage. Both concealers help brighten the under-eye area and conceal blemishes without feeling heavy.
13. Physicians Formula Butter Bronzer vs. Benefit Hoola Bronzer
Benefit’s Hoola Bronzer is a cult favorite for contouring and warming up the complexion, but Physicians Formula’s Butter Bronzer gives the same smooth, sun-kissed finish with a delicious scent and a more affordable price. Both products are blendable and offer a natural matte finish.
14. Maybelline Super Stay 24H Foundation vs. Estée Lauder Double Wear
Estée Lauder’s Double Wear Foundation is known for its long-wearing and full-coverage formula, but Maybelline’s Super Stay 24H Foundation provides similar long-lasting, full-coverage results with a slightly more affordable price tag. Both foundations offer a matte finish that lasts all day, making Maybelline an excellent dupe.