The beauty world is constantly buzzing with new product releases, many of which come with a hefty price tag. However, you don’t always have to break the bank to get stunning results. With the rise of viral makeup dupes, you can find affordable alternatives to high-end products that perform just as well. Here are some of the best makeup dupes that have gone viral, offering quality at a fraction of the price.

1. Maybelline Fit Me Foundation vs. Fenty Beauty Pro Filt’r Foundation
Fenty Beauty’s Pro Filt’r Foundation is known for its full coverage and wide shade range, but Maybelline’s Fit Me Foundation offers a comparable finish for a fraction of the cost. Both foundations provide a natural matte look with great buildability, making Maybelline a budget-friendly alternative.

2. e.l.f. Poreless Putty Primer vs. Tatcha The Silk Canvas
Tatcha’s The Silk Canvas is a favorite among makeup artists for its pore-blurring and smoothening effects, but e.l.f.’s Poreless Putty Primer gives you the same velvety texture and pore-minimizing properties at a much lower price. It’s a dupe that has earned rave reviews for its performance and affordability.

3. L’Oréal Lash Paradise Mascara vs. Too Faced Better Than Sex Mascara
Too Faced’s Better Than Sex Mascara is known for delivering voluminous, dramatic lashes, but L’Oréal’s Lash Paradise Mascara offers the same effect—full, fluffy lashes—at a much lower price. Both mascaras provide long-lasting volume and thickness, making Lash Paradise a must-try dupe.

4. Wet n Wild MegaGlo Highlighter vs. Becca Shimmering Skin Perfector
Becca’s Shimmering Skin Perfector is beloved for its smooth, glowy finish, but Wet n Wild’s MegaGlo Highlighter provides a similar intense radiance without the high-end price. Both formulas are finely milled and create a lit-from-within glow, perfect for adding highlight to your cheekbones or collarbones.

5. NYX Soft Matte Lip Cream vs. MAC Retro Matte Lipstick
MAC’s Retro Matte Lipstick is a cult favorite for its bold, long-lasting matte finish, but NYX Soft Matte Lip Cream provides a similar velvety texture and vibrant color payoff at a fraction of the cost. Both formulas are comfortable to wear and come in an impressive range of shades.

6. Milani Baked Blush vs. NARS Orgasm Blush
NARS Orgasm Blush has earned iconic status for its beautiful peachy-pink hue and gold shimmer, but Milani’s Baked Blush in “Luminoso” offers the same radiant flush with a comparable texture. Both blushes add a soft glow to the cheeks, making Milani’s dupe a steal for the price.

7. Revolution Conceal & Define Concealer vs. Tarte Shape Tape Concealer
Tarte’s Shape Tape Concealer has a cult following for its high coverage and long-lasting formula. Revolution’s Conceal & Define Concealer offers similar full coverage with a creamy texture that blends effortlessly, making it an affordable alternative that works just as well.

8. ColourPop Super Shock Shadows vs. Urban Decay Eyeshadow
Urban Decay’s eyeshadows, especially the Naked palettes, are known for their smooth texture and pigmented shades. ColourPop’s Super Shock Shadows deliver the same high-impact pigment and easy blendability at a fraction of the cost. Plus, ColourPop offers a wider range of unique colors for every look.

9. Essence Make Me Brow vs. Benefit Gimme Brow
Benefit’s Gimme Brow is a favorite for adding natural-looking fullness to brows, but Essence’s Make Me Brow provides a very similar effect with a slightly smaller price tag. Both products offer buildable coverage and a brush-on formula that creates fuller, more defined brows.

10. L.A. Girl Pro Conceal vs. Kim Kardashian West’s Concealer
Kim Kardashian West’s concealer line has been praised for its high coverage and flawless finish, but L.A. Girl Pro Conceal offers the same creamy texture and full coverage for a fraction of the price. Available in a wide range of shades, it’s a top pick for brightening under eyes or covering blemishes.

11. The Ordinary AHA 30% + BHA 2% Peeling Solution vs. Dr. Dennis Gross Alpha Beta Peel
Dr. Dennis Gross’s Alpha Beta Peel is beloved for its exfoliating and skin-smoothing effects, but The Ordinary’s AHA 30% + BHA 2% Peeling Solution delivers similar results for a much more affordable price. Both exfoliate deeply, leaving your skin glowing and refreshed.

12. e.l.f. Hydrating Camo Concealer vs. Too Faced Born This Way Concealer
Too Faced Born This Way Concealer is renowned for its creamy texture and hydrating properties, and e.l.f. Hydrating Camo Concealer offers an equally hydrating formula with great coverage. Both concealers help brighten the under-eye area and conceal blemishes without feeling heavy.

13. Physicians Formula Butter Bronzer vs. Benefit Hoola Bronzer
Benefit’s Hoola Bronzer is a cult favorite for contouring and warming up the complexion, but Physicians Formula’s Butter Bronzer gives the same smooth, sun-kissed finish with a delicious scent and a more affordable price. Both products are blendable and offer a natural matte finish.

14. Maybelline Super Stay 24H Foundation vs. Estée Lauder Double Wear
Estée Lauder’s Double Wear Foundation is known for its long-wearing and full-coverage formula, but Maybelline’s Super Stay 24H Foundation provides similar long-lasting, full-coverage results with a slightly more affordable price tag. Both foundations offer a matte finish that lasts all day, making Maybelline an excellent dupe.

Choosing vegan and cruelty-free beauty brands is a powerful way to support ethical practices while embracing high-quality, plant-based products. These brands prioritize animal welfare, sustainability, and clean ingredients without compromising performance. Here are 14 must-try vegan and cruelty-free beauty brands that align with your ethical values.

1. Pacifica Beauty
Pacifica offers an extensive range of affordable vegan and cruelty-free skincare, haircare, and makeup products. Their eco-conscious packaging and commitment to clean, plant-based ingredients make them a favorite among ethical beauty enthusiasts.

2. e.l.f. Cosmetics
e.l.f. is known for its budget-friendly, high-performance products that are 100% vegan and cruelty-free. From foundations to skincare, e.l.f. proves that ethical beauty can be accessible to everyone without sacrificing quality.

3. Milk Makeup
This trendy brand delivers vegan, cruelty-free, and paraben-free makeup and skincare products with innovative formulations. Milk Makeup’s multi-use sticks and minimalistic packaging appeal to those looking for ethical beauty with a modern touch.

4. Fenty Beauty
Rihanna’s Fenty Beauty line is not only inclusive in shade range but also certified cruelty-free, with many vegan products. Their foundation, highlighters, and lip products provide luxurious, ethical options for beauty lovers.

5. Herbivore Botanicals
Herbivore offers 100% vegan and cruelty-free skincare with natural, non-toxic ingredients. Their beautiful glass packaging and plant-powered formulas make them a go-to for those seeking eco-friendly and ethical beauty solutions.

6. KVD Beauty
Formerly Kat Von D Beauty, KVD Beauty is a fully vegan and cruelty-free brand known for its bold, long-lasting makeup products. Their tattoo liner and high-pigment lipsticks are cult favorites among beauty lovers.

7. Tower 28
A clean beauty brand that’s vegan, cruelty-free, and designed for sensitive skin, Tower 28 offers effortless, minimalist makeup that enhances natural beauty while keeping ethical values at the forefront.

8. Axiology
Axiology focuses on plastic-free, vegan lip products crafted with nourishing, natural ingredients. Their lip crayons and multi-purpose balms are perfect for those looking to simplify their beauty routine with ethical choices.

9. Biossance
Biossance creates luxurious skincare using plant-based squalane and other clean, vegan ingredients. Their commitment to sustainability, transparency, and cruelty-free production makes them a top choice for conscious consumers.

10. Tarte (Vegan Collection)
While not all of Tarte’s products are vegan, they offer a dedicated vegan collection featuring high-performance foundations, mascaras, and skincare essentials—all certified cruelty-free.

11. Lush Cosmetics
Lush is famous for its cruelty-free and vegetarian products, with a growing range of vegan offerings. Their handmade soaps, bath bombs, and skincare products use minimal packaging and ethically sourced ingredients.

12. Cover FX
Cover FX offers high-performance vegan and cruelty-free foundations, primers, and powders designed to suit all skin types. Their clean formulas are free from parabens, sulfates, and other harmful ingredients.

13. Charlotte Tilbury (Vegan Line)
Charlotte Tilbury’s luxurious vegan range includes foundations, lipsticks, and skincare products that provide flawless results while adhering to cruelty-free standards.

14. Youth To The People
This skincare brand blends superfood ingredients with vegan and cruelty-free formulations to deliver effective, eco-friendly solutions for glowing skin. Their sustainable packaging also aligns with ethical beauty choices.

Switching to vegan and cruelty-free beauty brands allows you to enjoy high-quality products while making a positive impact on the planet and animal welfare. These ethical beauty choices prove that kindness and effectiveness can go hand in hand.

The beauty industry is embracing sustainability with a growing trend that’s making eco-conscious consumers jump for joy: refillable makeup. From luxury brands to indie startups, companies are rethinking their packaging to reduce waste and offer customers more sustainable options. This shift towards refillable products not only benefits the environment but also empowers consumers to make more mindful choices.

In the past, packaging was often an afterthought in the beauty industry, with extravagant and unnecessary boxes, wrappers, and containers contributing significantly to waste. But as consumers become increasingly aware of the environmental impact of their purchases, brands are taking note. Refillable makeup systems are emerging as a practical solution, allowing consumers to purchase their favorite products with less packaging and reduced environmental footprint.

So, how does it work? Typically, refillable makeup products come with a durable, high-quality case that can be refilled with new shades or product formulations. Customers can purchase replacement pans or cartridges that slot seamlessly into the existing case, significantly reducing the amount of waste generated. This innovative approach to packaging extends the life of the original container, minimizing the need for frequent replacements.

One of the biggest advantages of refillable makeup is the reduction in single-use plastic waste. According to a recent study, a staggering 120 billion units of packaging are produced every year by the global cosmetics industry, much of which ends up in landfills. By embracing refillable systems, brands can help consumers significantly cut down on this waste.

Refillable makeup also offers customers the flexibility to customize their palettes. Many brands provide individual pans of blush, eyeshadow, or highlighter, allowing customers to create their unique color combinations. This not only reduces waste but also encourages creativity and personal expression.

Moreover, refillable products can be more cost-effective in the long run. While the initial investment in a high-quality case may be higher, the subsequent purchases of refills are often more affordable. This model aligns with the growing trend of buying less but investing in higher-quality, longer-lasting products.

The rise of refillable makeup is a testament to the power of consumer demand driving innovation in the beauty industry. As more customers prioritize sustainability, brands are responding with creative solutions, ensuring that looking good and doing good for the planet go hand in hand.

For those eager to try out this eco-conscious trend, many brands now offer refillable options for a wide range of products. Whether it’s foundation, lipstick, mascara, or eyeshadow palettes, there’s a growing selection available to suit every taste and budget.

When choosing refillable products, it’s essential to consider the overall sustainability of the brand. Look for companies that use recycled materials, minimize waste in their production processes, and offer transparent information about their environmental practices.

In conclusion, the refillable makeup trend is a significant step towards a more sustainable future for the beauty industry. By reducing packaging waste, encouraging creativity, and providing cost-effective solutions, this trend empowers consumers to make more mindful choices. As these innovative products become more widely available, the beauty industry is set to become not only more beautiful but also more environmentally conscious.

So, why not give refillable makeup a try? It’s an easy way to reduce your environmental footprint and join the growing movement towards a more sustainable and ethical beauty routine. The next time you’re shopping for cosmetics, consider the planet and opt for products that offer refillable options.

Contouring is a transformative makeup technique that uses light and shadow to sculpt and enhance your natural features. By strategically applying darker and lighter shades, you can highlight your best features and add definition to your face.

The first step to mastering contouring is identifying your face shape. Whether your face is oval, round, square, heart, or diamond-shaped, knowing this will help you determine where to place contour and highlight for the most flattering effect.

Oval faces are naturally balanced, making them the easiest to contour. To enhance this shape, apply contour below the cheekbones and along the jawline, then highlight the tops of the cheekbones, the bridge of the nose, and the center of the forehead for a radiant, lifted look.

Round faces benefit from contouring that creates the illusion of length and definition. Apply contour along the sides of the forehead, under the cheekbones, and along the jawline. Highlight the center of the forehead, under the eyes, and the chin to elongate and brighten.

For square faces, the goal is to soften strong angles. Apply contour along the sides of the forehead and the jawline to diminish the sharpness. Highlight the middle of the forehead, under the eyes, and the chin to bring balance and draw attention to the center of the face.

Heart-shaped faces are widest at the forehead and narrowest at the chin. Contour along the temples and at the tip of the chin to balance the proportions. Highlight the tops of the cheekbones, the bridge of the nose, and the center of the forehead for a harmonious look.

Diamond faces, which have prominent cheekbones and narrower foreheads and chins, look best when the edges are softened. Contour along the sides of the face to downplay the width of the cheekbones, and highlight the center of the forehead and chin to bring balance.

Blending is crucial for achieving a seamless, natural finish. Use a damp makeup sponge or a soft brush to blend out harsh lines, ensuring the contour and highlight transition smoothly into your skin.

Choosing the right products for your skin type is essential. Cream contours work well for dry skin, creating a dewy finish, while powders are ideal for oily skin, offering a matte effect. Experiment to find your perfect match.

Highlighting is the counterpart to contouring, enhancing the high points of your face. Apply a luminous highlighter to areas like the tops of the cheekbones, the bridge of the nose, and the cupid’s bow for a radiant glow.

For everyday contouring, opt for a subtle approach. Lightly define your cheekbones and jawline, and add a touch of highlighter to keep your look natural and fresh.

For special occasions, you can go bold with more pronounced contouring and highlighting. Layer your products gradually to build intensity, and ensure flawless blending for a polished, camera-ready look.

Mastering contouring takes practice, so don’t be discouraged if it doesn’t look perfect at first. Play around with different techniques, products, and tools to discover what works best for you.

With the right approach, contouring can enhance your features and boost your confidence. Understanding your face shape and using the proper techniques will help you achieve a sculpted, professional look every time.

Every makeup enthusiast knows the power of a well-curated beauty kit. Some products have achieved cult status for their ability to deliver flawless results, making them essentials in any routine.

A good primer is the foundation of any great makeup look. It smooths out your skin’s texture, minimizes pores, and ensures your makeup stays in place all day.

Foundation is another must-have. Whether you prefer a dewy finish or matte coverage, a high-quality foundation creates an even canvas for your look.

Concealer is indispensable for covering dark circles, blemishes, and redness. A creamy, full-coverage concealer is a favorite among makeup lovers for its versatility.

Setting powder is key to locking in your base makeup. A finely-milled translucent powder not only keeps oil at bay but also gives your skin a soft-focus finish.

Mascara is an absolute essential for adding length, volume, and drama to your lashes. A waterproof formula ensures your lashes stay lifted all day.

Eyeshadow palettes are a staple for creating endless looks. Neutral shades for everyday wear and bold colors for special occasions make a versatile palette a must.

Eyeliner is perfect for defining the eyes. Whether you prefer a classic pencil or a sharp liquid liner, it’s essential for adding intensity and precision.

A good brow product transforms your face. Brow pencils, pomades, or gels allow you to fill in sparse areas and shape your brows for a polished look.

Blush adds a healthy flush to your cheeks, brightening your complexion. Cream and powder blushes in universally flattering shades like peach or rose are popular picks.

Highlighter is a favorite for creating a radiant glow. A shimmering powder or liquid highlighter applied to the high points of your face adds dimension.

Lipstick is a makeup bag essential. A bold red, a neutral nude, or a soft pink can instantly transform your look and mood.

Setting spray is the finishing touch. It locks in your makeup, ensuring it stays fresh and flawless throughout the day or night.

Finally, a versatile beauty tool like a makeup sponge or brush set is a must. These tools ensure precise application and seamless blending, elevating any makeup look.

With these 10 must-have beauty products, makeup enthusiasts are always ready to create stunning looks, from everyday glam to bold statement styles.

Transforming your look from day to night can be quick and effortless with the right techniques. Whether you’re heading to dinner or a night out, a few strategic adjustments can take your makeup to the next level.

Start by refreshing your base. If your foundation has faded or your skin looks shiny, use a blotting paper to absorb excess oil, then touch up with a light layer of powder or concealer. This will create a fresh canvas for your evening look.

Next, enhance your eyes. Deepen your daytime eyeshadow by adding darker shades to the outer corners or the crease. Smoky tones like charcoal, bronze, or plum are perfect for a dramatic evening effect.

Apply eyeliner to define your eyes further. A winged liner or a smudged pencil along the lash line instantly adds intensity. Don’t forget to touch up your mascara or apply a second coat for more volume.

Brows frame the face, so ensure they’re well-defined. Use a brow pencil or powder to fill in any sparse areas, making them look polished and bold for the evening.

Add a touch of shimmer to highlight your features. Apply a highlighter to your cheekbones, brow bone, and the inner corners of your eyes to create a radiant, glowing look.

For your cheeks, layer on a bit more blush or switch to a deeper shade for a rosy or bronzed evening glow. Cream blushes can add a natural yet striking finish.

Switch up your lip color to something bolder. If you wore a nude or subtle shade during the day, opt for a red, berry, or deep plum lipstick for the night. Matte or glossy, choose a formula that suits your vibe.

Contour lightly to add dimension to your face. Use a bronzer or contour stick under your cheekbones, along the jawline, and around the forehead for a sculpted appearance.

Don’t forget the finishing touches. A spritz of setting spray will lock in your makeup and give your skin a dewy, long-lasting finish.

Accessorize your look with a quick hairstyle tweak. Adding waves, a sleek ponytail, or statement clips can enhance your transformation.

Jewelry can also elevate your night look. Swap understated studs for bold earrings or layer necklaces for added glamour.

Check your outfit for a cohesive finish. Adding a jacket, heels, or a statement bag can transition your look seamlessly from casual to chic.

With these five simple yet impactful steps, you can effortlessly transform your daytime look into an evening-ready style that turns heads.

To perfect your day-to-night transformation, focus on enhancing your complexion. Dab a bit of illuminating primer or cream onto your skin to restore radiance, especially if your makeup has dulled throughout the day.

Adding false lashes or lash clusters can dramatically change your look. They open up your eyes and add glamour without needing a full redo of your eye makeup.

For added drama, try a pop of glitter or metallic eyeshadow on the center of your lids. This small addition catches the light beautifully, making your eyes the focal point of your evening look.

Don’t overlook your lower lash line. Smudging a bit of eyeshadow or eyeliner underneath creates depth and adds to the smokiness of your eye makeup.

Your lips can become the centerpiece of your night look. To make bold lipstick last, line your lips with a matching liner and fill them in entirely before applying the lipstick. This creates a base for longevity.

For a glossy effect, layer a clear or shimmer gloss over your lipstick. This adds dimension and makes your lips appear fuller and more luscious.

Elevate your cheekbones by blending a cream or liquid highlighter into the tops of your cheeks, avoiding powder for a more natural, lit-from-within glow.

If your eyes are the focus, consider a soft ombré lip in a neutral tone. This technique keeps attention on your dramatic eye makeup while still giving your lips a polished look.

Layering perfume is another subtle way to transition your vibe. A richer, evening-appropriate scent can elevate your presence and complete your transformation.

Add depth to your contour if you want a more sculpted evening look. Blend a slightly darker bronzer or contour product under your cheekbones and jawline for added definition.

Don’t forget to touch up your inner corners with a bright shimmer or white eyeliner to keep your eyes looking awake and vibrant, even in low evening light.

Accessorize with bold makeup details. A touch of colored eyeliner, like deep green or cobalt blue, along your waterline can add an unexpected yet elegant twist to your night look.

If you have time, refresh your nails. Adding a quick coat of glitter polish or a bold color can give your overall appearance an added touch of evening sophistication.

With these additional tips, your day-to-night transformation will look polished, elegant, and ready to shine, no matter the occasion.

Makeup trends often dominate social media, showcasing creative techniques and bold styles that inspire beauty enthusiasts. This year’s viral makeup trends are all about self-expression, experimentation, and confidence.

The “glass skin” trend has remained a favorite. Achieving this look involves layering hydrating products and luminous primers to create a dewy, flawless complexion.

“Blush draping” has made a major comeback, where blush is applied beyond the cheeks, sweeping into the temples and around the eyes for a monochromatic, sculpted glow.

Graphic eyeliner designs are everywhere, with bold shapes, floating liners, and vibrant colors. This trend lets you unleash your creativity and make your eyes the star of your look.

“Clean girl makeup” focuses on minimal, natural beauty. Lightweight foundation, fluffy brows, and sheer lip tints define this effortlessly chic aesthetic.

Shimmer and metallic eyeshadows have gone viral, with sparkling lids taking center stage. Pairing these shades with a soft crease color creates a magical, eye-catching effect.

The “underpainting” technique is another trend, where contour and blush are applied under foundation for a subtle, natural finish that looks seamless.

Statement lips are making waves, with bold reds, berries, and even unconventional shades like blue or black trending. A matte or satin finish ensures long-lasting impact.

Skinimalism continues to thrive, emphasizing lightweight, barely-there makeup paired with glowing skin. Tinted moisturizers and dewy finishes are key to mastering this trend.

Monochromatic makeup ties your entire look together by using a single color palette for eyes, cheeks, and lips. Earth tones and soft pinks are especially popular for this style.

Laminated brows remain in the spotlight, with brow gels and waxes helping create that lifted, full effect that frames the face beautifully.

Colored mascara is a fun way to embrace individuality. Shades like cobalt blue, burgundy, or even emerald green add a playful yet chic touch to your lashes.

The “reverse cat-eye” flips the classic liner look, focusing the drama on the lower lash line for an edgy, modern vibe that’s easy to achieve.

Finally, viral beauty hacks like using lip liner as eyeshadow or blending blush higher on the cheekbones show how creativity is redefining traditional makeup techniques.

With these trends, you can experiment with your makeup routine, find what suits you best, and stay ahead of the beauty curve. Each trend offers a way to enhance your style and embrace your individuality.

The bold “cold girl makeup” trend has taken over, mimicking a frosty, fresh-from-the-cold glow. Think rosy cheeks, pink-tinted lips, and a hint of shimmer on the nose for that winter-kissed effect.

Duochrome eyeshadows have gained popularity, offering a color-shifting look that changes with the light. These shadows add dimension and a futuristic touch to any eye look.

The “cloud skin” trend offers a soft, matte finish that still looks radiant. It combines the longevity of matte makeup with a subtle glow, balancing hydration and powders perfectly.

Freckle makeup remains a viral hit, with faux freckles applied using brow pencils or freckle pens for a youthful, sun-kissed appearance.

The “glazed donut” skin trend emphasizes high-shine hydration. Dewy highlighters and glossy textures create a radiant, light-catching glow that’s impossible to miss.

Chrome nails have also influenced makeup, with metallic and reflective finishes being incorporated into lip glosses and eyeshadows for a cohesive, trendy look.

The trend of oversized, fluffy lashes continues to dominate. Layered falsies or lash extensions create a doll-like effect, emphasizing the eyes dramatically.

“Lip frosting” is a playful trend that adds a shimmery or iridescent gloss over lipstick for a plump, frosted finish reminiscent of the 2000s.

Skin embellishments, like tiny gems or pearls, have gone mainstream, adding artistic flair to simple makeup looks, especially around the eyes or as cheek accents.

Bold blush colors, such as bright orange or fuchsia, have taken over. These vibrant shades are blended with precision to create a high-fashion editorial vibe.

Ombré lips are back, blending darker liners with lighter center tones for a fuller, gradient effect that works with both bold and neutral palettes.

Euphoria-inspired makeup with glitter tears, holographic pigments, and pastel shades continues to captivate those who love whimsical, expressive beauty.

The “siren eyes” trend has become a favorite for creating a sultry, elongated look. Sharp, winged shadows paired with smoky liners create a captivating gaze.

Finally, skincare-makeup hybrids like tinted serums and glow-enhancing primers bridge the gap between beauty and skincare, offering functionality while embracing the trend of radiant, healthy-looking skin.

These additional trends showcase the diverse and creative direction beauty is taking this year, encouraging makeup lovers to step out of their comfort zones and experiment with new, exciting looks.