Choosing vegan and cruelty-free beauty brands is a powerful way to support ethical practices while embracing high-quality, plant-based products. These brands prioritize animal welfare, sustainability, and clean ingredients without compromising performance. Here are 14 must-try vegan and cruelty-free beauty brands that align with your ethical values.
1. Pacifica Beauty
Pacifica offers an extensive range of affordable vegan and cruelty-free skincare, haircare, and makeup products. Their eco-conscious packaging and commitment to clean, plant-based ingredients make them a favorite among ethical beauty enthusiasts.
2. e.l.f. Cosmetics
e.l.f. is known for its budget-friendly, high-performance products that are 100% vegan and cruelty-free. From foundations to skincare, e.l.f. proves that ethical beauty can be accessible to everyone without sacrificing quality.
3. Milk Makeup
This trendy brand delivers vegan, cruelty-free, and paraben-free makeup and skincare products with innovative formulations. Milk Makeup’s multi-use sticks and minimalistic packaging appeal to those looking for ethical beauty with a modern touch.
4. Fenty Beauty
Rihanna’s Fenty Beauty line is not only inclusive in shade range but also certified cruelty-free, with many vegan products. Their foundation, highlighters, and lip products provide luxurious, ethical options for beauty lovers.
5. Herbivore Botanicals
Herbivore offers 100% vegan and cruelty-free skincare with natural, non-toxic ingredients. Their beautiful glass packaging and plant-powered formulas make them a go-to for those seeking eco-friendly and ethical beauty solutions.
6. KVD Beauty
Formerly Kat Von D Beauty, KVD Beauty is a fully vegan and cruelty-free brand known for its bold, long-lasting makeup products. Their tattoo liner and high-pigment lipsticks are cult favorites among beauty lovers.
7. Tower 28
A clean beauty brand that’s vegan, cruelty-free, and designed for sensitive skin, Tower 28 offers effortless, minimalist makeup that enhances natural beauty while keeping ethical values at the forefront.
8. Axiology
Axiology focuses on plastic-free, vegan lip products crafted with nourishing, natural ingredients. Their lip crayons and multi-purpose balms are perfect for those looking to simplify their beauty routine with ethical choices.
9. Biossance
Biossance creates luxurious skincare using plant-based squalane and other clean, vegan ingredients. Their commitment to sustainability, transparency, and cruelty-free production makes them a top choice for conscious consumers.
10. Tarte (Vegan Collection)
While not all of Tarte’s products are vegan, they offer a dedicated vegan collection featuring high-performance foundations, mascaras, and skincare essentials—all certified cruelty-free.
11. Lush Cosmetics
Lush is famous for its cruelty-free and vegetarian products, with a growing range of vegan offerings. Their handmade soaps, bath bombs, and skincare products use minimal packaging and ethically sourced ingredients.
12. Cover FX
Cover FX offers high-performance vegan and cruelty-free foundations, primers, and powders designed to suit all skin types. Their clean formulas are free from parabens, sulfates, and other harmful ingredients.
13. Charlotte Tilbury (Vegan Line)
Charlotte Tilbury’s luxurious vegan range includes foundations, lipsticks, and skincare products that provide flawless results while adhering to cruelty-free standards.
14. Youth To The People
This skincare brand blends superfood ingredients with vegan and cruelty-free formulations to deliver effective, eco-friendly solutions for glowing skin. Their sustainable packaging also aligns with ethical beauty choices.
Switching to vegan and cruelty-free beauty brands allows you to enjoy high-quality products while making a positive impact on the planet and animal welfare. These ethical beauty choices prove that kindness and effectiveness can go hand in hand.